In 2020, the sales growth rate of US buyers through physical stores, platforms, websites and other channels will increase, and the growth rate of US multi-channel e-commerce sales will be faster than that of single channel e-commerce (shopping platforms with only online business) in 2021.
Since Amazon accounts for as much as 40% of the online sales pipeline, most sellers think that brands can only go to sea through Amazon, but in fact, there are very limited options to go to sea through Amazon. And no matter how well the seller does, once it touches the rules on the platform, it will be called to stop at any time. According to Statista data show that the United States online e-commerce sales accounted for only 13% of the United States sales, offline retail accounted for 87% of the majority.
Therefore, combined with the full pipeline layout of online + offline, many domestic sellers are quietly doing things. 2022 is the starting point of the second half of the cross-border e-commerce circuit, and the offline pipeline will be an essential part of the cross-border sea.
Biten Group has rich experience to help your products go to sea and get the most results
